2025 Vision: Social Media Trends & Predictions

Welcome to a fresh episode of The Untamed Social Podcast! This time, Laney and Jess are breaking down the biggest social media trends of 2024 and sharing bold predictions for 2025. From evolving platforms to shifting user preferences, we're covering everything you need to know to stay ahead in the digital world.

Topics we cover in this episode:

• The rise of long-form content and storytelling
• TikTok’s shift to 10-minute videos
• The growing demand for authenticity in influencer marketing
• Brand backlash and PR strategy changes
• The power of building exclusive digital communities
• Predictions for Twitter (now X) and other major platforms

Whether you’re a brand, creator, or social media enthusiast, this episode will give you fresh insights and strategies for navigating the future of social media. Get ready to explore what’s next in the digital space!

Transcript

Laney Goff: Welcome back to the Untamed Social Podcast. My name is Laney
and today I am joined by…

Jess Boozel: Jess!

Laney Goff: I'm really excited because this is our first time doing the podcast
together. I feel like, are we the last of like, the mix ups and making sure that
everybody gets a chance with everyone? I think we might be the last.

Jess Boozel: I don't think so because I haven't done it with Rachel yet.

Laney Goff: Oh, oh, yeah. Actually, you know what? You're right. I haven't it
with Ella yet. We still have more pair ups coming, which is good. Um, but
today, Jess and I, there really are. There, we might have, we should have maybe
like cut back on how many people we have. But it makes it nice because we
don't all have to be showing up for the podcast all the time. We can all give our
expertise. But I think today we've got a cool topic to talk about because we're
coming to the end of 2024. With the new year coming, there's a lot of different
things to consider with your social media strategy, what's coming, what to keep
your eye on. Um, and it's kind of funny too, to like, think back on 2024 of like,
what were the trends? What did we see? And all I can think about is Reesa
Teesa.

Jess Boozel: Wait, who is that?

Laney Goff: Reesa Teesa, Who the F Did I Marry, the story, did you not watch
that series?

Jess Boozel: Oh, okay.

Laney Goff: Yes.

Jess Boozel: I heard of it, but I never watched it. Yeah. But I heard of it.

Laney Goff: I just feel like I never watched it all the way through. That was a
lot of videos, but I feel like she like really set the tone. Like storytelling has
always been really big, but with that it was like next level.

Jess Boozel: Yeah, absolutely.

Laney Goff: What do you feel like you think of?

Jess Boozel: Well, I think of the way that brands are being perceived, but I want
to stop and talk about that specifically real quick, and the way that the Who the
F Did I Marry stories really transformed things, because I feel like up until that
point, everyone loved short storytelling, and it was always in like really small
different parts, and hers was in parts too, but they were longer parts. And this
also as like the apps are getting more involved in doing like three minute
videos, ten minute videos, whatever, that's helping them transform, but I feel
like what she did broke the internet for the fact of people were telling longer
stories. I love a good story time where someone sits down and tells it all in the
ten minutes or three minutes that they have, and I feel like that didn't happen
until her.

Laney Goff: Yeah, like now that TikTok has pushed out 10 minute long videos.
Do you find yourself watching 10 minute long videos? Because I know I do.
Jess Boozel: Yeah, absolutely. Yeah.

Laney Goff: Yeah, so and I feel like there was like a lot of like backlash when
people heard that TikTok was going to be expanding that and they were like no
that's not what we want, but I feel like people are really consuming that type of
content.

Jess Boozel: Yeah, I won't lie whenever I first heard of it I was sort of against it
because I was like there's no way I'm gonna sit there and watch something for
10 minutes I mean, I've had YouTube. I watch YouTube videos and stuff, which
it's sort of similar, but I just wasn't sure about it. And now I find myself setting
my phone up and having like a story time or like a 10 minute TikTok of
someone explaining something or doing something in the background while I
do something else. I don't know if I'm the only one that does that.

Laney Goff: Totally no, you're not. It's sad like if i'm doing my makeup or I
don't even have to see the screen I just need to listen.

Jess Boozel: Yeah, and I'm such a TV watcher too, so I think that really
contributes to me wanting to do that, but I do find myself doing that a lot, and
like, I like that I don't have to sit and like, continue to scroll to the next video,
like, I have time to sit and marinate with this video.

Laney Goff: That's so funny that you bring that up because nowadays, like, if
it's a minute and a half or longer, you know, like, you have the bar at the bottom
of your TikTok videos that, like, shows. If it, that bar does not come up, I get
mad and I scroll. Because I'm like, I don't want to sit here and have to keep
scrolling.

Jess Boozel: That's so funny because I love whenever someone's telling a story
time and I'm like getting really into it and I look down at that bar and it's like
still like 25 percent.

Laney Goff: And you're like, yes!

Jess Boozel: Yeah, I'm like, yes, she's telling the whole story. Like, I get so
happy.

Laney Goff: Yeah, so I feel like like with that being said and like what is
transpiring or what has transpired in 2024? Long form content is like coming
back in my opinion.

Jess Boozel: Oh yeah, absolutely. And I really think it is because these apps are
pushing for the 3 minute and 10 minute videos. Even YouTube Shorts has
recently started doing 3 minute videos. And it's because they know that long
form is coming back.

Laney Goff: Yeah, I feel like I, YouTube, I mean, they're just getting started.
You know what I mean? Like obviously it's kind of funny that like TikTok went
to the 10 minutes to kind of mimic YouTube's long form content and now
YouTube is putting their shorts at three minutes, kind of mimic the YouTube or
the TikTok side. So it's funny how they compete, but at the end of the day, like
they're the same. And I wish that YouTube shorts would go to the format of
TikTok, because I feel like they would blow it out of the water. I mean,
YouTube is already like the number one platform. I feel like they would blow it
out of the water if their shorts were longer and like the same setup as TikTok.

Jess Boozel: Yeah, I'm not gonna lie. I don't watch YouTube Shorts too much.

Laney Goff: I don't either, you feel like you would? Yeah, I mean like I feel
like I would if it was set up that way where like now you have a video that you
want to watch that's 15 minutes long. You have to search for that video. Like the
chances of you getting fed something after that. That's very niche and
customized to what you like the SEO on that isn't there. I feel like it as it is with
the short form content on TikTok if that makes sense.

Jess Boozel: Yeah I, I completely agree with that. Yeah.

Laney Goff: So maybe YouTube will get there we'll see what happens. We'll
see. But what were you gonna say about brands?

Jess Boozel: Um, I can't remember exactly what I said in the beginning, but
recently I feel like brands have been receiving a little backlash and I want to be
specific here with Tarte Cosmetics and brands that are reaching out to
influencers and doing PR packages. I feel like lately in like the last couple
months of 2024, people have been getting upset with these brands for who they
choose to give their PR packages to, and they're all like, why are you giving
these PR packages to Alex Earle and people that already have millions of
dollars? Like, they can afford to go buy what you're giving them, but you have
faithful followers that will spend their paycheck on your product.

Laney Goff: Yep.

Jess Boozel: And so I feel like we're gonna see a lot of backlash. I think that's
what I said earlier, the word backlash. Backlash with brands because of that
whole situation. And if as a brand, I would say going forward in 2025, a good
strategy would be for more giveaways and for more picking random people that
follow you or random people that buy your product to give it out to as PR. And
I can see that working for people.

Laney Goff: Yeah. Like truly going the micro influencer route, which I feel like
society in general has been trying to get there with the micro influencer side of
things, but like it hasn't fully been approached and it needs to be.

Jess Boozel: Yeah, I agree, I 100 percent agree, and I feel like this really like
made people upset whenever Tarte was sending so many of these major
influencers on a very expensive brand trip but then couldn't do a giveaway for
some people that actually pay for their products. And another thing was, on this
brand trip, a lot of the influencers didn't even use the Tarte products. And that
really upset people because they were like, they're not even grateful for it. So I
think if you are a brand it would be better for you if you were to target the
people that are grateful for you, that actually truly love your product and aren't
just gonna lie for the camera.

Laney Goff: Yes. That authenticity, which I feel like has also a trend that has
just been coming up more and more and I feel like 2024 is really like a turning
point for that and hopefully in 2025 we'll like really start to see that take shape
because I do feel like it's been on the on the up and up but we're not quite there
yet.

Jess Boozel: Yeah, I definitely think we are trying to push more humanization,
like the more human side of things, the natural side. But with social media, I
feel like you're always gonna front for the camera. Like every time I see a video
some people, they, they hide their phones for a video and then they'll do a kind
act to their, their parents or their significant other, something like that. A kind
act would be done, but I always wonder if they didn't know about it, pretended
to set up the camera, I don't know.

Laney Goff: Yeah.

Jess Boozel: With social media, it's never guaranteed. Authenticity is never
guaranteed, but I hope that we can strive to keep pushing for it.

Laney Goff: Yeah, yeah. And I think, you know what's funny, too, is that I keep
thinking about all of this, like, Diddy stuff. You've been watching the Diddy
stuff, right? Okay, and I remember I had a conversation with you or somebody
about it. Um, I really feel like people are starting to be, like, so against the
establishment and the elite that, it's gonna be so different in 2025 as far as like
the influence of celebrities and those, you know, macro influencers that people
really are craving for realness. And this Diddy case is like the start of it, like of
it really shifting, I feel like. Yeah. And speaking of that, with like the elite, and
not that this is like, huge, as far as like, if you're a brand and you're on social
media, what this means for you, but I do think that it will have some effect that
people are no longer looking to major news sources for their news information.
I mean, I know I personally don't. I get all of my information from TikTok.
Like, I prefer to like hear from people who have actually done the research and
who can show the proof instead of watching ABC, Fox, CNN, MSNBC, all of
these other major corporations. I would rather hear from people who are like,
giving their opinions because I have an open mind and it allows me to consider
it for myself and then do my own research. So, I don't know, I think, um, that's
going to be big for brands too, um, just mainly because you want to be relatable.
I think the, the idea of like, I don't want to call it fake news but you know, like
the, the inauthenticity of that, people are really want that. And so the more show
up that way as a brand, the better off you'll be.

Jess Boozel: Yeah, I agree and I will say I do go to Twitter a lot for news. Um,
honestly, that's all I really use Twitter for is for news, but I wouldn't even say
that I use it like that much something that I do a lot is on the iPhone you can
scroll and it gives you like little news updates. I'll look through those but like
that's how I get my daily news is just by looking right here. Usually it's not
good but sometimes I'll look there. Um, but I will say like whenever Liam
Payne died my friend texted me. I would have, I wouldn't have known if she
didn't text me. I did Google it and I did actually look at like real news sources
because during a time like that, whenever I want to know, like, is this real, I go
to the news sources. If I see something on TikTok or Twitter or a friend tells me,
I do go to the news sources just because I'm like, if they have it, period, it's, it's
real.

Laney Goff: Yeah, that and…

Jess Boozel: Whenever I saw that Liam Payne died, I cried.

Laney Goff: You're like, no!

Jess Boozel: It’s like oh no, it is real.

Laney Goff: It becomes really sticky too though, because whenever you do get
that information from social media, you then have the people who are like,
conspiracy theorists, and people who are like, proposing different situations of
what happened and how he died and why he died and all these things and then it
becomes super muddied up and that's where it gets really dangerous in my
opinion so you do have to be very very careful about who you're listening to and
like making sure that you're doing your own work to figure out like what the
truth is because the rumors that can be started.

Jess Boozel: Oh, yeah, yeah.

Laney Goff: Yeah.

Jess Boozel: I do I on TikTok, I do see a lot like people saying crazy things just
for the heck of it like I've seen so many TikToks where it said something crazy
to the point that I'm like digging in the comments I'm, like what is this? Is this
real? And to find out no, they're lying for absolutely no reason and then you get
half the comments that are like you should not lie about this.

Laney Goff: Right.

Jess Boozel: What are you doing?

Laney Goff: I don't think people realize like how dangerous it really can be
when they do that. It's wild.

Jess Boozel: Yeah.

Laney Goff: Also, like get a life.

Jess Boozel: Yeah, honestly.

Laney Goff: But also like one thing that I think of I don't if you've ever heard
of this there's this cosmetic dentist. Oh my gosh, I cannot think of his name
right now. It's Dr. Something Smiles. Anyways, he's like this celebrity cosmetic
dentist. And he got really big on TikTok. And this, you would think that this
would be great for him. But then all of these like, allegations came out about
him being like emotionally and verbally abusive to his patients like people who
were going in and getting work done we're having like recording him and
sharing videos all this and so like just like that brand tanked like he was doing
so well. Millions of followers and then he had a really bad spotlight on him and
it totally tanks his brand. Which obviously is his fault, he deserved it, but that's
one that you have really careful about too is like if you're gonna really expose
yourself on social media these days you have be really aware of like what you're
doing, who you’re talking to, how you're talking to them. Otherwise you put
brand at serious risk.

Jess Boozel: Yeah, I absolutely agree with that. I haven't seen what you're
talking about with that guy, but I have seen the plastic surgeon, Dr. Miami. He
went viral for his, like, famous TikToks with his social media manager, Santina.
She was very good at social media, was always on top of the trends, and she
really skyrocketed his account. Like, they were getting millions upon millions
on each TikTok he did, and then they broke up. And she got a new job
elsewhere and his reputation really took a deep dive for that because she, I
guess she was wronged by him in some way. I can't really remember exactly. I
don't even know if she's told the full story, but I do know that he wronged her in
some way and that is why she quit. And a lot of people were getting back on
him and being like, what the heck did you do to her? Blah, blah, blah. Like it
was not good for him. And even though he was doing so well with her and they,
their content did amazing, it backfired and he got in trouble because when they
split, yeah. So I completely agree with if you're a brand and you go viral, watch
out because you could get burned at any time.

Laney Goff: Yeah, well and it's like a hard place to be in too because you have
some people who say like, oh you don't share enough and then you have some
people who are like, whoa, whoa, whoa, back it up. Like there's no happy
medium with any audience I feel like. So that's got to be really, really tough.
Really tough. And also, can we circle back? Um, because you mentioned
Twitter, X, whatever. Okay, prediction. Let's start this out. In 2025, do you think
that people will stop calling it Twitter and start calling it X?

Jess Boozel: For me, I don't think that will ever happen.

Laney Goff: I don't think I can.

Jess Boozel: I forgot.

Laney Goff: Yeah.

Jess Boozel: I forgot. Like, you saying that reminded me that I'm supposed to
call it X. I call it X whenever I'm typing it out, because I feel weird typing
Twitter when I know it's not Twitter. But, I can't bring myself to say X. To
visibly.

Laney Goff: Yeah.

Jess Boozel: Not visibly, whatever, physically. To physically speak it.

Laney Goff: Yeah, no, I'm with you. I feel like it's too difficult. It's too hard to
pull back from and they're still called tweets, right? Like people still
consistently call them tweets. So I don't know, that's tough. But when you were
talking about Twitter , X, I started to think about we just did one of our clients,
actually, our biggest client, we just did a full like annual strategy review on all
of their accounts, including Facebook, Instagram, TikTok, X. All of it. And the
lack of growth. In fact, this account actually lost like 200 followers. I think they
had 38, 602. And then by the time we did this report, it was down to 38, 409
followers. Like they literally lost followers. What do you feel like is going to
happen with that platform next year?

Jess Boozel: I mean, I think people are going to continue to use it less, but I
don't think people ever are going to stop using it. I don't think it will ever be a
MySpace situation where it's completely gone, no one uses it, but I do think it
lacks a lot of video content and it lacks a lot of engagement, but people still do
use it. I don't think it's ever going to fully go away.

Laney Goff: Yeah, I'm with you. I do think that it will, it's already shifted a lot
to mainly just sports and politics being like the top content and what people
actually go to that platform for. But I don't know, I just feel like that and like
graphic nature, stuff.

Jess Boozel: Oh, yes, yes, yes.

Laney Goff: I mean like if you're in the adult entertainment industry, stay there.
Don't leave, do your thing. But, like, I feel like those three categories. It's really,
it's really wild. Jess really good naughty tweets.

Jess Boozel: To sidetrack a little bit. Oh, for anyone listening, I, we have an
adult entertainer. It is not me. I do not post that, just so there's no mix up.

Laney Goff: Let's please clarify.

Jess Boozel: We have an adult entertainer and I do her TikToks, or not her
TikToks, I do her tweets. So let's not get that confused, because that sounded
bad at first, whenever I was.

Laney Goff: These viewers are going to be like, send your OnlyFans.

Jess Boozel: No, no, it's not me, but I can send you hers. She would be, she
would love the promotion.

Laney Goff: She would.

Jess Boozel: She would. But, um, I wanted to sidetrack a little bit. There was,
um, Wizards of Waverly Place. Did you ever grow up watching that? I don't
know if that was after your time, before your time. I don’t know. Yeah, Selena
Gomez. Um, David Henry. Just recently rebooted it and one of the main
characters Zeke. It was David Henry's best friend in the show. His name was
Zeke on the show I can't remember Dan Benson is his name now. But he
switched from being a Disney Channel star to an adult entertainer and he was
beefing David Henry on Twitter and then, right after the beef, he posted his own
beef, like his beef.

Laney Goff: Stop!

Jess Boozel: There was, it was full frontal, it was full frontal. Everything was
shown and people were outraged because they're like children could look him
up on Twitter and see this. Zeke from Wizards of Waverly Place and look him
up and see this.

Laney Goff: This is not where I saw this podcast episode going.

Jess Boozel: I know, I know, I know. I just, I had to say that because when we
were talking about X and what is doing well on there, it honestly is that
entertainment. Adult Entertainment is doing well on there. They are, because
they can, they can do whatever they want. That is why. And I'm sorry, but Elon
Musk, it's, it's your fault.

Laney Goff: Yes. And, and, one of our previous clients, Lisa Ann, she's like a
big advocate. For stopping this and getting them to actually restrict that type of
content. And I know she's fought really, really hard for that. And I just, I would
die if one of my children ever were like, I'm downloading X and I'd be like, the
hell you are my girl.

Jess Boozel: No. No children should not be allowed on Twitter. I don't know.
What is the age limit? Is it like 16 or something? I feel like that's even bad.
Laney Goff: Yeah, even that, I definitely wouldn't let it. But also, like.

Jess Boozel: Needs be 18.

Laney Goff: Even like, besides like, sexually graphic, you also have like, actual
graphic content. Like, when that guy set himself on fire in front of Trump
Towers, and I watched that video on X. And there, I mean, there's no cuts,
there's no blurs, like, you, you fully see it happen and I just am flabbergasted
that this type of content is allowed to exist on a social media platform.

Jess Boozel: Yeah, I completely agree. I didn't even think about that, but you
were so right. Sometimes I will get, like, a censor that, like, it makes me say,
yes I'm okay with seeing this. I'm so sorry if you hear my dog barking, but
sometimes I get a censor that says, yes, I'm okay with seeing this, and I do have
to click it, but sometimes I don't, and like you said, sometimes it can literally be
a blurred video or something, and I'm like, oh, what is this? And I click on it,
and then I watch something horrifying.

Laney Goff: Horrifying. I feel like we could do an entire episode on X alone.
Like.

Jess Boozel: Yeah.

Laney Goff: We should probably write that down in our ideas because there's
literally so much talk about.

Jess Boozel: History of X, where it started, where it's at now.

Laney Goff: Yeah, oh my gosh, it's gonna be wild, but I don't know. I think,
um, post election, you know, obviously today's election day, the day that we're
recording this, I think that, um, X is gonna have high numbers the next few
months, uh, mainly just because it’s you know, a political platform. You've got
people on there who are interested in politics and news, and that's gonna be
really good for Elon Musk over the next few months. But, um, okay, so jumping
in then. So we talked about X, like where that's going. If you're on X and you're
a brand like cool, do your thing. But like if you're not in one of those top three
categories, I'd say like drop the platform personally. I know that we've got
clients that we're doing that with because it's just not worth it. Like put your
energy where your audience is and where they're actually consuming content. If
that's not what you're doing, I don't know if I would go that route. But…

Jess Boozel: I completely agree.

Laney Goff: So, what are, what do you feel like are like some current trends
that are currently happening that we're going to be seeing more of in 2025?

Jess Boozel: One thing that I thought of whenever preparing for this was Club
Chris. Do you know what that is? Chris Olsen?

Laney Goff: Yes. His private account?

Jess Boozel: What he’s doing, yes, what he's doing with his private account,
and if you don't know what Club Chris is, Chris Olsen got famous for TikTok
influencing. He was dating another guy that was also a TikTok influencer. They
were a power couple. They loved each other so much and then they broke up.
They went their separate ways and it was literally like a divorce for me. I got
Daddy Chris. I was on his side. But um. Recently, Chris, in the beginning of the
year, was facing a lot of controversy for the fact that people didn't like his
personality, they didn't like who he was. And that led him to private his
accounts, and it has been going so well for him. People beg and live to be in this
club and all that it is is following him, you have to request to follow him, and I
will say he does make you do things like I had to follow Ryan Trainor on
TikTok. I had to follow all of his accounts, you have to like and interact with his
stuff or else you get taken out, and he has like, he has a team of people that will
delete people. But there's also, what's really cool about this club is he will tell
you secrets and he tells you things like one of the secret that he had the last
secret he had was that he was going on tour so it wasn't too much of a big
secret. But another thing was that there was a celebrity that he had a really bad
interaction with and to keep Club Chris private I will not be naming the
celebrity, but he did tell people yeah, I don't want to get taken out I'm not doing
anything to get taken out, but he did name who it was and so that's like really
cool that he's like kind of spilling the tea to the people. There are like four
million people in this club. But it is still really cool to be a part of it. And I feel
like influencers are seeing that he's creating such a strong community like
everybody that's in there it might be four million people. But I think every one
of those four million people actually care about this guy. And like if you
comment hate if you even like do anything that is hateful. He kicks you out.
You're getting kicked out. That's why his team is there for to get kicked out. So
your community he's building a community that that is truly loving and for him.
And I think more influences are going to see that and want their own
community like what he's doing.

Laney Goff: That is absolutely wild and I saw an article not too long ago. Do I
know if this will ever happen? I don't know, but it was somebody predicting that
TikTok and these other platforms, Instagram, that they will start to hide follower
counts from people so that you don't know how many followers they actually
have, which I think is genius because a lot of times not just brands, but creators
in general, they get in their mind about, oh, this person has this many followers.
Like I'm not enough, right? They, they get imposter syndrome. And so when
they see that they're thinking, oh, I need to do better. I need to do this. I need to
blah, blah, blah. When at the core of it, the only thing that really matters is
building that community like Chris Olsen has done. And you have so much
more control. Like he, he literally has control over his mental health. Because
he's eliminating any hate and that just like opens up doors for him to like not
only live a happy and healthy life but also can you make money on a private
account on TikTok still?

Jess Boozel: I don't know I didn't even think about that. Maybe that's why the
tour because he needed the money.

Laney Goff: Oh maybe maybe I wonder, I'll have look into that because I don't
know I can't remember if you can earn from TikTok if it's private, but maybe
you can.

Jess Boozel: Well, I will say he has a Chris Olsen TikTok that is not private,
and then he has a not Chris Olsen that's private, that's the club.

Laney Goff: Yeah.

Jess Boozel: And then he also has a private Instagram, but he also has a public
Instagram. So maybe he's making money off the public, but not the private.

Laney Goff: Maybe. What if he's making it off of both? That's even smarter.

Jess Boozel: That's crazy. If he's making off of both, that's crazy, but good for,
good for him. I guess if you could do it good for you.

Laney Goff: But he has been all the talk, you know, because he's doing
something different. I think that's another big thing for brands in 2025 is like, go
against the grain. Like, don't just fall in line with the rest of the sheep, and
figure out what works for you and your brand, because that, number one, is
authentic, but more importantly, like, it helps you to stay in a good place, and to,
like, truly build community with the people who are invested in your product or
service, instead of, you know, just chasing after numbers and vanity metrics,
which we're all guilty of, to some degree, at some point or another. You know,
whether you're looking at your Instagram story views or whatever. As, like,
earlier I was looking at my story views.

Jess Boozel: We have to, but we have to focus on the analytics, but it's our job
too, so that's okay.

Laney Goff: Yeah. Yeah, so I think, I mean, like, big thing is really, like, long
form captions coming, long form captions, long form content is coming back. X
is a dying platform. If you're not into adult entertainment, news and sports.

Jess Boozel: Yeah.

Laney Goff: Um, and really like that, building that community and being
authentic. I think that those are, that sounds so basic. Do you feel like those are
like the same things that we talk about every year? I don't know. The long form
content thing is different.

Jess Boozel: Yeah.

Laney Goff: Yeah.

Jess Boozel: I just feel like, uh, being real is the biggest thing right now. And no
matter how many topics we discuss, it all comes back to that with our world and
AI and the way that things are advancing. That's all that people crave right now
is for the real and for the people, for the love, all of that. Peace, community,
love, we need that.

Laney Goff: Hippie style. But, you're right though.

Jess Boozel: It got a little hippie there.

Laney Goff: Post election, that's going to be really big, because it's not like this
is an every year thing, so people are going to be looking for that type of content
that's feel good, uplifting, inspirational, like bringing people together. That's
always a really good approach when you're a brand and you're coming straight
out of an election season.

Jess Boozel: Yeah.

Laney Goff: Yeah.

Jess Boozel: And this is election day, so whatever happens will be decided upon
by the time this is posted. But I will say that I'm hopeful and I am going to look
for social media for comfort. Yeah.

Laney Goff: I think a lot of people are. I think we're all sick of the division.

Jess Boozel: Can't wait to see what life is like.

Laney Goff: It's gonna be so crazy the next couple of weeks.

Jess Boozel: I know it's gonna be so crazy, but I can't wait to see like how
social media pans out. I'm a little worried. I hope that - as, um, Secret Lives of
Mormon Wives would say, I hope social media can survive this.

Laney Goff: Yes! That was, that was spot on, Jess. I'm so proud right now.

Jess Boozel: They always say, I hope MomTok will survive. I hope social
media will survive. We'll end with that.

Laney Goff: We will. Here's to hoping social media survives. Well, I had a lot
of fun with you.

Jess Boozel: The 2024 election.

Laney Goff: Yeah, so thanks for joining us.

Jess Boozel: This episode.

Laney Goff: All right, see you next time!

Jess Boozel: Bye!

Laney Goff: Bye.